Tuesday, 07 November 2017 20:05 Written by
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Many people get in touch with us because they are considering a tour in Italy, and they are just undecided between a coach tour and a private one. So they ask us: why should I take a private tour of italy? Why with your company? Here are 8 plus 1 good reasons, we hope you enjoy them!


We can let your dream come true, in the fastest time ever, because we are Italians based in Italy.


Almost all Tour Operators rely on Italian correspondents when they design custom tours, we do not. We know precisely how to build the perfect experience because we are Italians, we live in Italy and we monitor the country on a daily basis; we do not need to rely on third parties, because we fully design, organise, manage and control the tours.

We distinguish ourselves from the big tour companies because we only offer what we deeply know and love: our Country, Italy. Playing at home, we can meet any request because we know whom to involve, people and service providers who share the same travel philosophy and quality standards, and want to make your time a memorable one.

Being local means also that we can be pro-active, because we know what’s going on in the country and can propose you alternatives that a foreign Tour Operator doesn’t even know about.



It’s up to you to indicate what aspects you are most interested in; we will design the perfect tour for you, with a focus on your interests. You are our guests, and we want to make your tour unforgettable.

In our tours you may include a mix of all the different elements that make Italy the perfect destination: culture, art, food and wine, traditional crafts, events, sports. Plenty of opportunities exist also for “theme” tours, like history tours (Romans, Middle Ages, Reinassance, etc.), nature tours (the Alps, the Dolomites, lakes and rivieras), art tours (Roman, Gothic, Baroque, etc.), or food and wine tours (Chianti, Montalcino, Barolo just to name a few).

Our accommodations, whether a rustic rural estate or city center hotel, are carefully selected to always reflect the character and charm of the area we are visiting. Some properties are situated in a stunning setting or have interesting historical and architectural heritage; others may be chosen for their excellent food or their central location, ambiance, service and value. You may also enjoy a true Italian experience in small, intimate properties full of local character: charming "boutique" hotels, scenic historical palaces and luxury "agriturismi" (country houses), each of them different and yet typical. All these accommodations offer a unique experience and the warmest welcome, and will strike you with their beauty and the level of service. 

Everything will fit in, with a perfect blend of time and space, to insure that you take the best out of your vacation. This is something only a Tour Operator based in Italy can guarantee.



One of the secrets of a successful holiday is planning. So let’s plan your trip together, down to the last detail. That’s why we offer full customer service and support from the very moment you first contact us!

Contact us via email, telephone or SKYPE, from that very moment we will set up a direct link between you and our travel managers, willing to understand your specific needs so that we can help you realize your dream vacation in Italy.

No matter how many times you ask for a revision before the start, you have the right to make your trip memorable. So we are always available to respond to any question you may have, in real time; it surely saves you time, and sometimes money.



In our tours the pace is yours. All our Guides and Tour Leaders are specifically instructed to adapt to it, whatever are your needs and requests. This is particularly true when travellers are very young or have some physical impairment. All services are organized strictly according to your instructions, to allow you to share alle the emotions of the tour in full comfort.

And on the road, you can change your schedule whenever you want or need (imagine a visit in the open with a weather forecast of heavy rain, how could you change?), because our Back Office is beside you 24-7 for any request and, in case your tour includes a Tour Leader, he is thoroughly autonomous.

And in case of an unforeseen event, we know how to face it, because we have a direct relationship with local suppliers in any area of the country.



Wouldn’t it be good if you had a friend to rely on while travelling to a country, allowing you to understand it and live it as a local? That’s what we are, for any tour, either you travel with a Tour Leader or on your own. We take you around Italy with the enthusiasm of friends and the dedication arising from a deep love of its past and present.

Italy is a marvelous country because it is so diverse in all its manifestations across the country: different areas mean different cultures, different food, different dialects, different landscapes. We know all of them, and we are proud to show our country in all its facets.

If you choose to be led by a Tour Leader, he will travel with you as a Travel mate, and you will be able to see Italy through the eyes of your “Italian” friend. He will offer you the most interesting insights into local history, culture and customs, for a deeper understanding and knowledge of all the various but equally fascinating local cultures; also, he will give you plenty of information on how the country works, its recent history, politics and economy.

On the other hand, if you travel on your own we will provide you with all the insights and suggestions that only locals know, about food, history, art, craftmanship, so that you can enjoy the country in all its aspects, thus living an out-of-the-ordinary experience.

All in all, we will be your travelling companions, for a tour you will never forget.

Understand Italy


We established VITOR with one thing in mind: experience the real Italy, and have an awesome time along the way. We want you to experience the heart and soul of Italy, by living as an Italian for the time of your tour.

So, do as Italians do, that's the best way to taste the special feeling of our country. Take an espresso in a bar at any time of the day, dine in little restaurants, osterie and trattorie where locals eat, or even on the road, at the discovery of flavours and tastes you couldn't even imagine; walk around at the discovery of hidden corners of cities and villages, while shopping at local bottegas, and enjoy local traditions at “sagra” and local festivals.



You will have a direct relationship with us, meaning no waste of time in designing the tour and no extra costs “in the middle”.

TOs deal with local correspondents, who charge their intermediation for the organization of services locally. With us, you deal with the prime organizer of services, as we operate all our tours. You book with us, you travel with us, so our price is lower.

Also, if you have decided at the last moment you want to travel, organizing a trip is still possible because we can supply you with an instant answer on availability of accommodations and services, and we can set up a tour in no time.

No filter


We strive to have a personal relationship with our customers, before, during and after their tour. Because we consider them as friends and ourselves as their hosts, striving to meet their wishes and needs as best as we can. After all, they chose to spend some time in our beautiful country and we are thankful for that, we want them to go back home and carry the memory of a special time for all their life. That’s how we travel abroad, and how we want our friends to travel in Italy.

Personal relationship means also personal responsibility. No call centers or reporting to other people, you will always talk with the manager in charge of your tour from your first contact, who will come back to you within 24 hours from your call or request.

During your tour, you will enjoy a personal relationship with our professionals, Guides or Tour Leaders, who will lead you at the discovery of the hidden spots you would never get to by yourself or in a coach tour. And after your tour, we will keep in contact with you for any need or wish you might have. Yes, because taking a tour with us will inevitably create a bond between us.



“Many of our friends were shocked that we would send money to someone in Italy with all the scams going on today, especially on line, but we knew we had no worries and once again intuition and instinct never seem to fail”.

This comment from a traveler explains how the relationship we propose is based on solid facts as well as mutual trust.

As to facts, we are legally registered in Italy as a Tour Operator, Authorization Number: 82596/14. After every payment, we issue an invoice and an updated Payment Schedule Note, reporting all the information about payments. Also, after payment of a Reservation Fee, we proceed with booking all accommodations and have all hotels send you a confirmation of the booking on your account. And finally, we strongly recommend to make payments by credit card, also through Paypal, as in most countries the credit card company is jointly and severally liable for any breach of contract or misrepresentation by the seller.

As to trust, from the first moment we ask for a phone or videoconference meeting, in which we introduce ourselves and start modeling your tour. We encourage phone or videoconference because we want you to test our professionality as well as our honesty. At the end of it, we hope we have gained your confidence and, if we have not, please show us how to do it.

This is Italy with Italians and among Italians, this is the VITOR way. We are waiting for you, to help you live a memorable time in your life in a wonderful land, Italy!

Read 2087 times Last modified on Wednesday, 10 July 2019 07:29
Marcello Cordovani

Marcello Cordovani is the founder and co-owner of VITORITALY. He is also the Tour Manager of the private tour of Italy

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